SNORRI TOUREN

On this multimedia themed ride, visitors are taken on a magical journey through seven fascinating landscapes on the mysterious island of Rulantica by the charming sixtopus Snorri. During the journey, guests encounter the island’s mythical inhabitants, including enchanting mermaids, amusing trolls and the formidable giant snake, Svalgur. As the first attraction in the Rulantica IP, it introduces visitors to the water world and has established Snorri as the mascot of Rulantica.

MACK Animation produced media content for 17 screens along the ride route. The diverse themes required a variety of visual approaches, ranging from playful mermaid animations to spectacular action perspectives.

Thanks to the close integration of the media elements with the dark ride system from MACK Rides, innovative techniques could be explored that blur the boundaries between the physical and media worlds. The media content is precisely synchronised with the vehicles’ timing. Another highlight is the integration of a dome screen simulator, which adds a surprising and spectacular twist to the ride for guests.